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The BrandLaureate is a branding foundation that aims to improve branding practices and standards throughout the world. In conjunction with the Asia Pacific Brands Foundation, the organisation presents the BrandLaureate Awards. The BrandLaureate Awards recognise world-class achievement in branding amongst individuals and companies. The BrandLaureate is considered a thought leader in branding practices amongst local companies and a champion of entrepreneurship and innovation. The organisation holds a large membership of small and medium enterprises and plays the role of connector to this community through award dinners, publications and regular networking sessions. BrandLaureate Awards are given in three main categories: corporate, product and individual. Corporate and Product awards honour large and small-and-medium-sized brands and products which have achieved dominance in their particular niches, and are honoured in the annual BrandLaureate BestBrands Awards and BrandLaureate SMEs BestBrands Awards respectively. Individual awards, on the other hand, are presented on an exclusive one-off basis to leaders who have achieved greatness for their contributions to the development of their organisations, countries or the world at large. Some of the recipients of the BrandLaureate Award include Hillary Clinton, Nelson Mandela, Steve Jobs, Mark Zuckerberg, Tiger Woods and Michael Schumacher. The BrandLaureate also publishes a bi-monthly magazine, ''The BrandLaureate Business World Review'', which aims to capture the heartbeat of branding innovation and cultural change in Malaysia and the world. ==History== The BrandLaureate was founded in 2006. Originally intended to award and give recognition to promising Malaysian brands as part of a national drive to improve branding standards, the BrandLaureate was co-opted as a part of the Asia Pacific Brands Foundation, an organisation which names former Malaysian Prime Minister Tun Dr Mahathir Mohamad as Patron and contains many leading business figures on its board. Over the following three years the organisation expanded beyond its original base. To add to their corporate awards arm, the foundation started awarding visiting dignitaries and celebrities in Malaysia, gaining a reputation as one of a select group of organisations to gain access to high-level political briefings and being trusted as a crucial part of the Malaysian government’s drive to “rebrand the nation” under then-Prime Minister Abdullah Badawi. This proposition was further strengthened with the setup of the BrandLaureate ICON Awards in 2011, an award that honours many of Malaysia’s most prominent nation builders and national heroes. As of August 2013, The BrandLaureate has awarded 127 international brand personality recipients and is scheduled to host the first edition of The Brand Laureate Awards, Singapore chapter in October 2013. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「The BrandLaureate」の詳細全文を読む スポンサード リンク
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